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Activity 1: Brainstorming

Website Edited by: Julianne Earl R. Basilio

Video Edited by: Joshua B. Beraquit

Facilitated by : Patricia D. Balisi

First Meeting

​WHAT WE HAVE LEARNED IN TODAY’S SESSION

SUMMARY OF THE MEETING

by : Leona M. Tovera

by : Joshua B. Beraquit

  • During our brainstorming session, the assigned facilitator, Balisi, presided over the meeting. The first thing she asked was, "What problem should we focus on?" After all the suggestions, the team agreed on one target problem. Then, Ms. Balisi gives everyone five minutes to write down 10 ideas without discussing them with anyone else. The next thing she does is collect all the ideas per individual. She generates ten ideas from a pool of forty. After that, she set up a polling system in the team group chat and asked everyone to vote for 3 out of 10 ideas that they considered to be the most interesting solutions to the problem that the team agreed upon. And finally, the result came out: from 10 ideas down to the final three.

​

  • So in our problem, we decided to focus more on the students’ possible source of income. We chose this kind of scope because we realized that since the pandemic is still here, many students are still having a problem in looking for their possible source of income. That’s why we came up with this idea not just for us to have an income generating business but also to set an inspiration and encourage our fellow students as well, to consider this kind of business on their list of possible sources of income. 

​

  • To find the best solution to the stated problem, our facilitator suggests for every one in the group to give what are the best things to do to address the problem. Our group came up  with the top 3 solutions. Those are Clothing, Arts and crafts, and starter pack for students.

   In today’s meeting we learned 3 things. 

  •        It is very important for a group to have a group facilitator. The reason is that the meeting is more systematic if there’s a facilitator present in the meeting. 

  •        A “Team” will not be called as a team if only one person is moving. Everyone should contribute specifically in sharing their ideas. 

  •        Having fun is also essential for a team. Having this kind of attitude will help the team to build a strong relationship with each other.

Activity 2: Customer Segment

Website Edited by: Julianne Earl R. Basilio

Video Edited by: Joshua B. Beraquit

Facilitated by : Joshua B. Beraquit

Second Meeting

​WHAT WE HAVE LEARNED IN TODAY’S SESSION

SUMMARY OF THE MEETING

by : Patricia D. Balisi

by : Leona M. Tovera

QUESTIONS TO ASK

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

  • The meeting is all about the discussion of what kind of business we are going to establish, and who is the target market. Our meeting is facilitated by no other than Joshua Beraquit, and he initiated the meeting with what should be our product and what is the purpose of it to future customers. He asked for everybody's suggestions to make sure everyone agrees to the overall plan for the product. His first question is what or who should be the target market, and then one of the members and Co-investor Leona Tovera suggested that college students will be the best customer because college students tend to save money just to buy something that will be helpful for studying. Patricia Balisi, also one of the Co-investor adds that college freshmen usually have no idea what should be their school supplies so they tend to buy a set of school supplies. 

  • The next thing that we've talked about is the Business Model Canvas, and to make sure everyone knows what that is, one of the members shows a video to everyone about the discussion of BMC. It is a strategic management tool to quickly and easily define and communicate a business idea or concept. Since there are 9 components, we focused first on the Customer segments, everyone suggest the ideal specification of the future customers to make sure we are targeting the correct market. 

  • In the last part of the meeting, our facilitator shares the possible effects of our product to the customers, which is lessening the hassle of buying school supplies for college students and helping them to determine what are they actually needs in college.

  • In today's meeting, we learned 2 things:

  1. Customer segmentation is essential because it allows us to better understand our target audience. We are able to determine who is interested in our product as well as who is profitable.

  2. We realized that we needed to maintain our good teamwork as we gradually developed our plans for the business we would build.

  • For whom are we creating value?

    • For all college students who have hard time finding school supplies that they need in college that is align with their chosen courses.

  • Who are our most important customers: clients or users?

    • For us, the most important customers are the users because we build this start-up business specifically for them.

Third Meeting

Activity 3: Value Propostion Canva

Website Edited by: Julianne Earl R. Basilio

Video Edited by: Patricia D. Balisi

Facilitated by : Julianne Earl R. Basilio

VALUE
PROPOSITION

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

​WHAT WE HAVE LEARNED IN TODAY’S SESSION

by : Joshua B. Beraquit

QUESTIONS TO ASK

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

  • Our College Student Starter Kit helps College Students who wants to Provide School Supplies for themselves and be college ready individuals by Limiting Customer pain and Utilizing Customer gain

  • We are better than our other competitors because aside from providing the needs of our fellow students, we are also providing them a high level of customer service which results in high customer satisfaction.

  • What value do we deliver to the customer?

    • We deliver high quality products, convenience and usability to all of our customers

  • Which one of our customer's problems are we helping to solve?

    • Indecisive attitude towards what school supplies they need.

  • Which job are we helping the customer get done?

    • We will help them decide what school supplies they need and be college ready

  • Which customer needs are we satisfying?

    • The needs of having necessary school supplies will be solve in a way that is convenient, cost effective, or timely.

  • What bundles of products and services are we offering to each Customer Segment?

    • We offer college student starter kit which consists of different school supplies depending on what courses you are taking.

Activity 4: Customer Relationships

Website Edited by: Julianne Earl R. Basilio

Video Edited by: Patricia D. Balisi

Facilitated by : Leona M. Tovera

Customer Relationship

QUESTIONS TO ASK
(Key Resources)

SUMMARY OF THE LEARNINGS

by : Joshua B. Beraquit

WHAT ARE YOUR OPPORTUNITIES FOR:

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

IN RELATION TO YOUR VALUE PROPOSITION:

by : Joshua B. Beraquit

  • For today’s meeting, our group discuss and answer different questions relating to the opportunities that our product can provide to our customers. In line with that, we learned how important owner-customer relationship in the business industry.

  1. Customer Acquisition. How do you get to your customers for the first time?

    • We get to our customers through Online Services and Online Promotion. We can also attract our customers through discount vouchers that we will release during our soft opening.

  2. Customer Retention. What will make them come back to your product/service?

    • We can make them purchase again our products by:

      • Giving them high-quality supplies that are readily available now in the market.

      • Providing them convenience while purchasing.

      • Aesthetic product packaging and yet still functional

      • Offering freebies to all our loyal customers.

  3. Boosting Sale. How you will get higher sales volume

    • We will communicate with our target customers for us to know how our products will be able to solve their problems.

    • We will offer bundles of our product.

    • We will explore the different stationary industry for us to know who our future competitors are.

    • We will expand our marketing efforts.

  1.  What type of customer relationship is a match for your value proposition?

    • Long term Relationship

    • Personal Assistance

    • Automated Services

    • Dedicated Personal Assistance

    • Co-creation

  2. What type of relationship do each of your customer segments expect you to establish? How costly are they? How are they integrated with the rest of the business model?

    • As a business owners, we will establish Deep relationship between our company and our customer.

    • The company will interact with the customer on a recurring basis.

    • Our services can recognize individual customers and their characteristics, and offer information related to orders or transactions.

QUESTIONS TO ASK

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

  • What type of relationship does each of our Customer Segments expect us to establish and maintain with them?

    • The type of relationship does our Customer Segments should expect from us are the Long Term Relationship, Personal Assistance, Automated Services, Dedicated Personal Assistance, and Co-creation.

  • Which ones have we established?

    • We already established long term relationship and automated services

  • How costly are they?

    • They are costly in terms of time and effort

  • How are they integrated with the rest of our business model?

    • It is integrated through Ongoing and meaningful customer engagement across all channels for long term customer commitment and loyalty.

Activity 5-6:
Channels and Key Resources

Website Edited by: Julianne Earl R. Basilio

Video Edited by: Patricia B. Balisi

Facilitated by : Patricia B. Balisi and Joshua B. Beraquit

​WHAT WE HAVE LEARNED IN TODAY’S SESSION

SUMMARY OF THE MEETING

by : Patricia D. Balisi

by : Patricia D. Balisi

QUESTIONS TO ASK
(Channels)

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

  • The first part of the video is our meeting about channels, everyone gave their idea and possible answer. First is the channel from business owners. We've realized that with business owners, the most widely used are the social media platforms. While the channel from customers is mixed, which is also social media, and direct meetups. This channel is important to It is very important because the product is in one place while the consumption is scattered in many places. So there is a big gap between producers and consumers. So through channels of distribution can only fill the gap. A channel of distribution connects a link between the producers and the consumers.

  • The second meeting on the video is our discussion of the key resources. This is important because it is the building block describing the most important assets needed to make a business model work. We've thoroughly discussed what are needs to be input on the list.

  • We have learned a lot of things about some parts of the business model canvas, especially the channel and key resources, our discussion explains lots of things including the purposes of each part, and the answer to each category. Also, we have learned that the business model canvas is very helpful for those planning to start a business. It is hard to start a business without the proper procedures, plans, and research.

  • Through which Channels do our Customer Segments want to be reached?

    • We reach our customer, which is students, through online/different social media platforms. We will create our own business Facebook page, Tiktok Videos, YouTube channel, and our brand’s very own Instagram account. These different social media platforms will be a great tool for us to deliver the different information that our future customers needed and wanted to know with regards to our product

  • How are we reaching them now?

    • Since our future customers are into social media, we come up to an idea to utilize and maximize these different platforms and use this as our advantage in order for us to reach them.

  • How are our Channels integrated? Which ones work best?

    • Our channels are integrated, and they work well together to complement one another and ensure that customers have the same experience regardless of which channel they use. With regards to which one works best, we think that TikTok is the best choice because most of the students are now using and diverting their time on TikTok whether it is for entertainment purposes or informational one. 

  • Which ones are most cost-efficient?

    • The most cost-efficient channel is the Social Media because it is free to use, convenient and has a wide range of users.

  • How are we integrating them with customer routines?

    • As a business owner, it is important to be present in all social media platforms since most our customers are in the group of Generation Z where they are known for spending most of their time in social media.

  • What Key Resources do our Value Propositions require?

    • Financial Resources

      • Raw Materials/Goods

      • Distribution

      • Marketing

    • Physical resources

      • Supply House

      • Store Inventory

    • Intellectual resources

      • Canva

      • Capcut

      • Wix

    • Human resources

      • Media

      • Sales and Marketing

  • Our Distribution Channels?

    • Internet/Social Media

  • Customer Relationships?

    • Automation Device

  • Revenue Streams?

    • Online Transaction and Store Inventory

5th meeting

​WHAT WE HAVE LEARNED IN TODAY’S SESSION

QUESTIONS TO ASK
(Key Partners)

6th meeting

Activity 7-8:
Key Activities and Key Partners

Website Edited by: Julianne Earl R. Basilio

Video Edited by: Patricia B. Balisi

Facilitated by : Julianne Earl R. Basilio

​WHAT WE HAVE LEARNED IN TODAY’S SESSION

SUMMARY OF THE MEETING

by : Joshua B. Beraquit

by : Joshua B. Beraquit

QUESTIONS TO ASK
(Key Activities)

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

  • For the discussion of key activities, Ms. Julianne Earl R. Basilio, the facilitator of the meeting, questions us what activities should we take into account before building or bringing into life our own start-up business. So, upon deliberation and further discussion, we’ve come up to this three main activities that we should focus on. First is the Production. Second is the Marketing and lastly the Sales and Customer Services. In the Production we include the product selection and design, quality and cost control, and the inventory control. For marketing we put the strategy, market research, communication, and the events that we want to be partnered with. And lastly the involvement of the key roles of our customers which are included in our sales and customer service portion.

  •  For the discussion of key partners, Ms. Julianne Earl R. Basilio, the facilitator of the session, asks as what company we should focus on being partnered. Upon exchanging our own views during the meeting, we’ve come up to put three companies that we think we need in our start-up business. So here we put three companies that we want to be our partners in our business. First is the Stationery Company where we also include some brands and corporation like Penline Stationery Inc., Rotring Philippines, and Tailored Projects. Second is the Courier Companies for example J&T Express, Lalamove etc and Lastly the Packaging Company.

  • For the discussion of key activities, we learned that having connections with different companies is an edge to other competitors but having a strong relationship with them and showing your good attitude towards them will make you outshine your competitors. Having a good relationship with your manufacturers, clients, and even customers will make you grow as a business owner and will make your business succeed in general.

  • For the discussion of key partners, we learned that it is important to build a strong relationship between your company and your business partners. The reason is that your business partners are the ones who will help you when you need something with regards to your business. Your partners will help you avail discount vouchers or other cut priced products which will be great help for your company in terms of the financial aspect of your start-up business.

  • What Key Activities do our Value Propositions require?

    • With the current situation that we are all experiencing right now, we come up with this start-up business to provide students the information that they need before going to college like what school supplies they should buy in order to avoid buying unnecessary things.

  • Our Distribution Channels?

    • Direct channels of distribution

      • We sell products directly to customers, using a website or through the post.

  • Customer Relationships?

    • Sales and Customer Service

      • We will immediately respond to customer complaints and we will use our power and tools to circumvent the situation and seek client satisfaction.

  • Revenue streams?

    • We will provide step-by-step procedures on how to order our product that will be posted on all of our social media accounts

  • Who are our Key Partners?

    • Courier Company

    • Packaging Company

    • Retail Store

  • Who are our key suppliers?

    • Stationery Company

      • Penline Stationery Inc.

      • Rotring Philippines

      • Tailored Projects

  • Which Key Resources are we acquiring from partners?

    • packaging tapes and pouches for shipping, personalized boxes for packaging and other stationery supplies.

  • Which Key Activities do partners perform for us?

    • Our partners expects us to sell the product to the final users.

QUESTIONS TO ASK
(Revenue Stream)

Activity 9-10:
Cost Structures & Revenue Stream

Website Edited by: Julianne Earl R. Basilio

Video Edited by: Patricia B. Balisi

Facilitated by : Leona M. Tovera

SUMMARY OF THE MEETING

by : Leona M. Tovera

by : Leona M. Tovera

QUESTIONS TO ASK
(Cost Structure)

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

  • Leona Tovera is the facilitator for today's meeting. This is the final meeting that completes our business model canvas. First, our group identifies all the components of our business that will generate money from a previously defined customer segment. Second, we define all of the costs and expenses that our business incurs when we carry out our business plan. Last, our team answered various questions that our professor gave us, which were related to revenue streams and cost structure.

  • After we answer three questions about revenue streams, we come up with this result. College Starter-Kit Revenue streams are transaction-based revenue, which includes the handling fee, the sales of our products, and the rush charge. Those are the components that our customers will pay.

  • After we answer three questions about cost structure, we come up with this result. The most important costs inherent in our business model are packaging materials such as bubble wrap, boxes, tapes, and logo stickers. Another are our business products, which are the college students' school supplies, such as pens, papers, notebooks, calculators, measuring tools, etc.

  • In today’s meeting session:

    1. We understand revenue streams and their significance in our business, as they will assist us in determining whether there are opportunities for our businesses to effectively serve our customers and generate more revenue.

    2. We learn about cost structure in detail and why it is important in business. We discovered that the cost structure will help us determine which products are financially beneficial and which are not, so that we can effectively direct our resources toward the production and sale of more profitable ones.

  • What are the most important costs inherent in our business model?

    • The most important costs inherent in our business model is the materials which are the College Students School Supplies such as pens, papers, notebooks, measuring tools and etc

  • Which Key Resources are most expensive?

    • Our most expensive key resources are the Financial Resources which involves the raw materials/goods, distribution and marketing.

  • Which Key Activities are most expensive?

    • Our most expensive key activities are production which includes the product selection and design, quality and cost control and inventory control.

  • For what value are our customers really willing to pay?

    • The customers will pay according to Volume Dependent and  Dynamic Pricing wherein the prices changes based on market condition

  • How would they prefer to pay?

    • Through Cash on Delivery payments and Gcash services.

  • How much does each Revenue Stream contribute to overall revenues in terms of percentages of the total?

    • Transaction Based Revenue (Handling Fee) = 5%

    • Sales of Physical Product = 100%

    • Rush Charge = 10%

7th meeting

DESIRABILITY

VIABILITY

Activity 11 : Hypothesis

Website Edited by: Julianne Earl R. Basilio

Video Edited by: Patricia B. Balisi

Facilitated by : Joshua B. Beraquit

SUMMARY OF THE MEETING

by :

Joshua B. Beraquit

Leona M. Tovera

​

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

FEASIBILITY

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

  • For today’s session the assigned facilitator, Joshua Beraquit, presided the meeting. He first discussed and explained the activity 11 and procedures needed in able to accomplish the said activity. In line with this, the group denounce also their product name which is “Meethiin”, wherein "Meethiin" will provide students, college students specifically, school supplies that are necessary and important for their chosen courses. After that the facilitator start asking each member about the three hypothesis that is related to the business model canvas. These includes Desirability, Feasibility, and Viability. After identifying those hypothesis, the group realized that "Meethiin" must create something Desirable which people desire, Feasible which we can actually execute, and Viable which is profitable in order for the business to continuous production.

  • Customer Profile

    • We believe that our products are designed to provide student’s starter kit.

    • We believe that we are committed on meeting our customer’s demands in terms of limited supplies, product’s cost, uncertainty of quality, and complicated buying process

    • We believe that we will give them benefits and positive experiences by providing quality assurance, hands-free transaction, student-friendly services and budget friendly products.

  • Value Map

    • We believe that “Meethiin” will satisfy our customer’s wants and meets customer’s needs.

    • We believe that we will deal with negative outcomes that customers prefer to avoid by offering multiple payment option, high-quality and trusted brands, low cost product, and limitless production.

    • We believe that we will make our customers satisfied on services they looking for by having professional staff and personnel, simple check out process, bundled and retailed supplies directly from the manufacturer.

  • Customer Segments

    • We believe that college students are the right customers for the product that we are offering.

    • We believe that our customers age range capable enough to decide what they actually need in college.

  • Value Proposition

    • We believe that “Meethiin” provides products that will solve the student’s concern about school supplies that is necessary for their specific course and year level.

  • Channels

    • We believe that we will be able to promote “Meethiin” through the various channels we indicated such as TikTok and Youtube.

    • We believe that facebook page and instagram is the right channels for the best services that every customers want because these channels will help them with their day-to-day queries. These platform will also provide our valued customers information about “Meethiin”​

  • Customer Relationship

    • We believe we can establish long-term relationships with our customers. We can communicate with a real students to get help during the sales process or after the purchase is complete. We will offer them information related to orders or transactions.

  • Key Activities

    • We believe that Meethiin will design, and deliver product in substantial quantities and qualities. Meethiin will be able to promote product that will generate demands from customers and discover customer needs. Also, responds to customer complaints and seek customer’s satisfaction.

  • Key Resources

    • We believe that Meethiin have sufficient resources to launch our business. We also believe that we will be able to supervise all these resources such as Financial, Human, Intellectual, and Physical Resources which matters to the sale production of Meethiin.

  • Key Partners

    • We believe that Meethiin have built a strong relationship with our valued partner agencies that help each other grow and deliver the best services and products to the people we serve.

  • Revenue Streams

    • We believe that Meethiin will be able to generate revenues by directly selling an item to a customer. Meethiin will also generate revenues from rush orders that are directly charged from the customers.

  • Cost Structures

    • We believe that Meethiin can handle all transportation, packaging, materials, and electricity cost which are needed to establish our business.

  • Profit

    • We believe that we can generate more income from sales by increasing the margin. The price of Meethiin product constitutes the production costs and margin.

HYPOTHESIS

INTERVIEW
SESSION

Activity 12: Customer Interview

Website Edited by: Julianne Earl R. Basilio

Video Edited by: Patricia B. Balisi

INTERVIEW
QUESTIONS 

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua B. Beraquit

Leona M. Tovera

  1. Personal Information

    • Name

    • Age

    • Course

    • Year Level

  2. How is your study? The face to face classes is soon to be implemented again, what are your plans and preparations for that? What materials do you think you need to include in your supplies?

  3. So in line with your preparation, where do you usually buy your supplies? Online or directly from the store? And Why?

  4. What social media platform do you usually use?

  5. What platform do you prefer to buy a certain product?

  6. As a customer, how do you want to be assisted?

  7. How are you willing to pay?

  8. In your opinion, what payment method is the most convenient when it comes to buying online products?​​​

  9. How can you say that a particular business has good management? How can you say that a business is doing great?

customer interview

TEST CARD

Activity 13 : Experiment

Website Edited by: Julianne Earl R. Basilio

Explainer Video Edited by: Patricia B. Balisi

LANDING PAGE

by :

Julianne Earl R. Basilio

​

SOCIAL MEDIA
PAGE

by :

Patricia D. Balisi

Julianne Earl R. Basilio

Joshua D. Beraquit

Leona M. Tovera

​

by :

Joshua B. Beraquit

Leona M. Tovera

​

  • Instagram
  • Facebook
  • TikTok

  • VISIT MEETHIIN'S FACEBOOK PAGE!

  • WATCH MEETHIIN'S CONTENTS IN OUR TIKTOK ACCOUNT!

EXPERIMENT
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